YOUR PRIVACY IS VERY IMPORTANT
Welcome to our website mitarotonda.com. Your privacy and the security of your personal data are very important to Prime Fashion srl (mitaorotonda.com), so we collect and manage your personal data with the utmost care and take specific measures to keep it safe.
Below you will find the main information on the processing of your personal data by Prime Fashion s.r.l. in relation to your browsing of mitarotonda.com and the use of the services offered.
Who is the Data Controller?
Below is the main information on the processing of your personal data carried out by Prime Fashion S.r.l. (owner of Mitarotonda.com), with headquarters in Piazza Libertà, 10 – 20056 Trezzo sull’Adda (Mi), P.IVA 07554980966.
For any clarification, question or requirement related to your privacy and the processing of your personal data, you can contact us at any time by sending a request to our Customer Service.
What data do we process and why?
The personal data that Mitarotonda processes is that which you provide to us when you conclude an order and purchase goods on mitarotonda.com. Mitarotonda can then collect data about you, for example, personal details such as name and surname, shipping address and billing address, browsing data and your purchase habits.
Your personal data is processed for the following purposes:
- conclude and execute the purchase contract for goods offered on mitarotonda.com;
- provide you with the services of mitarotonda.com such as subscription to the newsletter;
- allow registration to the site and use of services reserved for registered users;
- manage your requests forwarded to our Customer Service.
In the aforementioned cases, the processing of your personal data is legitimate as it is necessary to execute an agreement with you or to provide you with the service that you have specifically requested.
We also conduct statistical surveys and analyses with data in aggregate form to understand how users interact and use the site, in order to improve our offer and our services.
However, only with your express consent will we process your personal data to:
- carry out commercial and promotional communication activities;
- customise the site and the commercial offers based on your interests.
Who will process your data?
Your personal data is processed by personnel duly authorised by Prime Fashion s.r.l. as Data Controller. For organisational and functional needs related to the provision of services on mitarotonda.com, your data could also be processed by our suppliers. The latter have been evaluated and chosen by Prime Fashion s.r.l. for their proven reliability and competence. Some of these subjects may also be based in non-EU countries and, in these cases, the transfer of your personal data in these countries is carried out in compliance with the guarantees provided by law.
How long do we keep your data?
We keep your personal data for a limited period of time depending on the purpose for which it was collected, at the end of which your personal data will be deleted or otherwise rendered anonymous in an irreversible way. The retention period is different depending on the processing purpose: for example, the data collected during the purchase of goods on mitarotonda.com is processed until the conclusion of all administrative and accounting formalities are therefore stored in accordance with local tax legislation (ten years), that which is used to send you our newsletter until you ask us to stop sending it.
What are your rights?
At any time, depending on the specific processing, you may: revoke your consent to the processing, know which of your personal data we have in our possession, its origin and how it is used, request the update, correction or integration and in the cases provided for by the current provisions, the cancellation, the limitation of processing or oppose their processing.
If you wish, you can request to receive your personal data in possession of Mitarotonda in a format readable by electronic devices and, where technically possible, we can transfer your data directly to a third party indicated by you.
If you believe that the processing of your personal data has been carried out illegally, you can file a complaint with one of the supervisory authorities responsible for compliance with the rules on personal data protection. In Italy, the complaint can be presented to the Italian Data Protection Authority.
This information may be subject to changes and additions over time, so we invite you to check the contents periodically. Where possible, we will try to immediately inform you of any changes made.
1. general informations
Prime Fashion S.r.l., (“MITAROTONDA”) with headquarters in Piazza Libertà, 10 – 20056 Trezzo sull’Adda (Mi), P.IVA 07554980966 is the Data Controller. You can always contact us writing to the above address, calling +39 0292273509 or writing to ourCustomer Service.
2. What personal data do we collect?
The categories of personal data that Mitarotonda collects and processes when you browse or purchase on mitarotonda.com are as follows:
a) we collect the personal data necessary to conclude and execute your purchase on mitarotonda.com such as name and surname, e-mail address, shipping address, billing address, telephone;
b) we collect your e-mail address when you sign up for our newsletter service;
c) we process the personal data you provide us when you contact our Customer Service to provide the assistance requested;
d) upon your consent, we collect and use your personal data for marketing purposes;
e) for the registration of your account, we collect your name and surname, your e-mail address, password. If you are a registered user, we collect information about your access to the reserved part of the site. With your express consent, by analysing your personal data we can process information regarding your interests and preferences with respect to our products and services in order to present proposals and offers in line with your preferences.
f) we collect information about your browsing on mitarotonda.com, such as the pages you visit and how you interact with the single page and we save this information on our servers.
g) in the event that you provide personal data of third parties to Mitarotonda, for example in cases where you decide to purchase a product to be delivered to a friend, or to give a gift, you must have to inform third party and receive its consent to personal data collection, exempting Prime Fashion s.r.l. form any liability. We remind you that the use of personal data of third parties is subject to the discipline regarding the protection of personal data.
We inform you that Mitarotonda does not process personal data relating to minors. If you access mitarotonda.com and use the services offered by Mitarotonda, you declare that you are of legal age.
3. How do we use the personal data collected?
MITAROTONDA collects and processes your personal data for the following purposes:
a) to conclude and execute the purchase contract for the products offered on mitarotonda.com. When you complete your purchase, we ask you for the personal data required for the execution of the contract, such as billing, product shipping and telephone.
b) registration on the Site and use of the services offered to registered users. Registration on the Site is possible by entering certain personal information, which is necessary to ensure your identification and the performance of services offered to registered users.
c) provision of the services offered on mitarotonda.com. For this purpose, and in relation to each service and its characteristics, MITAROTONDA needs to collect the personal data necessary for the performance of the service that you have requested.
d) management of requests to our Customer Service department, which uses the personal data you provide to manage your requests for information and assistance.
e) statistical analysis and surveys. We use some information on your use of the Site to perform statistical analyses and surveys in order to improve our offering and services.
f) sending commercial and promotional communications following the purchase of one of our products, so-called "soft spam". Following the purchase of one of our products on the Site, we will send communications containing our business proposals and related products and services to the e-mail address that you have provided. Subject to your express consent, we may use the contact details you have provided for commercial communications on our products and services, to update you on news, new arrivals, exclusive products, our offers and promotions. In addition, and always with your consent, we will be able to use your contact information as part of market research and surveys for determining customer satisfaction in order to improve our services and relationships with our users. These communications will take place exclusively by means of the methods you have chosen (via e-mail, SMS, telephone, paper mail, Whatsapp).
g) only with your consent, MITAROTONDA will be able to personalize your experience as a registered user on mitarotonda.com, offering advance notice and offers in line with your tastes and sending you commercial communications tailored to your interests. These communications will only take place in the manner that you have selected (via e-mail, SMS, telephone, paper mail, Whatsapp). Personalization will take place by analyzing your previous purchases and other information described in the paragraph "What personal data do we collect?".
Should you wish to authorize the activities referred to in points f) and g) and subsequently do not wish to receive further communications from MITAROTONDA, or would like to limit the manner in which to be contacted, you may stop these communications at any time by simply clicking on the unsubscribe link at the bottom of each communication, by accessing your account, contacting our Customer Service. We hereby inform you that you may receive additional communications from us even after submitting your unsubscription request, as some communications may have already been scheduled, and our systems may take some time to process your request.
In relation to all of the activities mentioned above, we will process your personal data mainly through IT and electronic tools; the tools we use guarantee high safety standards, and are in full compliance with current legislation.
4. Your profile
When creating your account, we offer you the possibility to use the following services:
• My orders: follow the shipment of your orders, and see your order history.
• Whishlist: save the items you most want and keep an eye on their availability.
• Account informations: manage your registration data.
• Addresses: save or modify your addresses to always have them available and complete your purchases faster.
• Newsletter: manage your subscription to the newsletter MITAROTONDA.
With your express consent, Mitarotonda will be able to customise your experience and the contents of commercial communications and offers that you will see when you browse on mitarotonda.com as a registered user, based on your interests. This activity allows you to facilitate the search for products and services that are of more interest to you and at the same time allows us to improve our offer for you. Personalisation is made possible by the analysis of your personal data in our possession, described in the previous paragraph “What personal data do we collect?”. In particular, the information on purchases you have made in the past and those relating to the sections of the site you visit most often or the services you use most often help us to understand which products and services you are most interested in.
To ensure that the information in our possession is correct and allow us to perform the activities described above, we invite you to access the “My account” section of your account and, if you deem it necessary, to update them.
5. Legal basis of processing activities
We only process your personal data in the presence of one of the conditions provided for by applicable law, and specifically:
a) for the conclusion and execution of a contract of which you are a party.
When we process your data for the conclusion of the purchase contract of which you are a party, we ensure that we only use the minimum information necessary for its execution. This basis legitimizes the processing of personal data, which takes place in the following activities:
- conclusion and execution of a purchase contract for the products offered on mitarotonda.com;
- registration on the Website and use of services reserved for registered users;
- provision of services offered on mitarotonda.com;
- management of your requests by our Customer Service department.
The provision of your personal data for these activities is a contractual obligation. You have the choice to provide your data, however without the data requested it will not be possible to conclude or execute the contract and/or your requests. This means that you will not be able to purchase products, you will not be able to use Mitarotonda services, and Mitarotonda will not be able to process your requests;
b) to comply with a legal obligation.
In the event of conclusion of a contract for the purchase of goods on mitarotonda.com, the processing of the User's data will take place in order to fulfill the legal obligations to which Mitarotonda is held in accordance with tax provisions and other regulations to which Mitarotonda is subject. You are free to decide whether to conclude a contract and disclose your data; if you conclude a contract, your data will be required and processed to give effect to the aforementioned legal obligations to which Mitarotonda is held to comply.
c) based on your consent.
We will carry out the following processing activities only if you have given us your express consent:
• performance of marketing activities, opinion polls and market research;
• analysis of your browsing and consumption habits in the use of your profile, in order to personalize your experience on our site.
The provision of your personal data for these activities is voluntary. You are under no obligation to provide us with your data for these purposes, but without it, it will not be possible for Mitarotonda to carry out marketing activities, opinion polls and market research, or analyze your habits.
6. . Who will process your data?
Your personal data will be processed by Mitarotonda internal staff who are specifically trained and authorised to process. Your personal data will also be transmitted to third parties that we use to provide our services; these subjects have been adequately selected and offer a guarantee of compliance with the rules on the processing of personal data. These persons have been appointed as data controllers and carry out their activities according to the instructions given by Mitarotonda and under its control. The third parties in question belong to the following categories: banking operators, internet providers, companies specialised in IT and telematic services; couriers; companies that carry out marketing activities; companies specialised in market research and data processing. Your data may be transmitted to police and judicial and administrative authorities, in accordance with the law, for the detection and prosecution of crimes, the prevention and protection from threats to public security, to allow Mitarotonda to ascertain, exercise or defend a right in court, as well as for other reasons related to the protection of the rights and freedoms of others.
7. Payment services management
8. Extra-EU data transfer
Some of the third parties listed in the previous paragraph “Who will process your data?” may be located in countries outside the European Union that nevertheless offer an adequate level of data protection, as established by specific decisions of the European Commission.
9. How long do we keep the data?
We keep your personal data for a limited period of time, which is different depending on the type of activity that involves the processing of your personal data. After this period, your data will be permanently erased or otherwise rendered anonymous in an irreversible way.
Your personal data is stored in compliance with the following terms and criteria:
a) data collected to conclude and execute agreements for the purchase of goods on mitarotonda.com: until the administrative and accounting formalities have been completed. The billing data will be kept for ten years from the billing date;
b) data of the registered user: the data will be stored until you request cancellation of your account;
c) data relating to the payment: up to the certification of the payment and the conclusion of the related administrative and accounting formalities resulting from the expiration of the right of withdrawal and the terms applied for the contestation of the payment;
d) data collected in the context of the use of services offered on mitarotonda.com to the user: these data are retained until the termination of service or cancellation of the subscription to the service by the user;
e) data related to user requests to our Customer Service: the data useful to assist you will be kept until your request is met;
f) data used for commercial communication activities towards users who purchase products on mitarotonda.com (soft spam): this data is kept until the termination of service or the exercise of the opposition by unsubscription by the user;
g) data provided for commercial communications activities, opinion polls and market research: up to the request by the user to interrupt the activity and in any case within 2 years from the last interaction of any kind of user with Mitarotonda;
h) data used for carrying out market research and surveys for the detection of satisfaction: as long as the user does not request the termination of the activity.
In any case, for technical reasons, the termination of the processing and the subsequent cancellation or irreversible anonymisation of the related personal data will be final within thirty days of the terms indicated above.
10. Your rights
You can exercise your rights at any time with reference to the specific processing of your personal data by Mitarodonda.
a) Access your data and modify it: you have the right to access your personal data and to request that it be correct, modified or integrated with other information. If you wish, we will provide you with a copy of your data in our possession.
b) Revoke your consent: you can revoke a consent you have given for the processing of your personal data in relation to any activity for marketing purposes at any time. In this regard, we remind you that marketing activities are considered the sending of commercial and promotional communications, the conduct of market research and surveys for the detection of satisfaction for the customisation of the website and commercial offers according to your interests. Once we receive your request, it will be our duty to promptly cease to process your personal data based on this consent, while different processing or that which is based on other assumptions will continue to be carried out in full compliance with the provisions in force.
c) Opposition to the processing of your data: you have the right to object at any time to the processing of your personal data made on the basis of our legitimate interest, explaining the reasons that justify your request; before accepting it, Mitarotonda will have to evaluate the reasons for your request.
d) Delete your data: you may request the cancellation of your personal data in the cases provided for by current legislation. Once your request has been received and examined and if it is legitimate, it will be our duty to timely cease to process your personal data and to delete it.
e) Request of data transfer to other party than Mitarotonda ("right to data portability"). You can ask to receive your data that we process based on your consent or on the basis of an agreement with you in a standard format. If you wish, where technically possible and at your request, we may transfer your data directly to a third party that you indicate.
f) Request of restriction of the processing: in this case, YOOX will continue to keep your personal data but will not process it, unless it is subject to your different request and the exceptions established by law. Processing of your personal data can be limited when you dispute the accuracy of your personal data, when the processing is illegal but you oppose the cancellation of your data, when we no longer need your personal data but you need to exercise your right in court and when you oppose your processing, in the period in which we evaluate the reasons for your request.
In order to exercise some of your rights described above you can access your account or alternatively you can contact us by to our Customer Serviceor by writing to the address of the Data Controller above.
In order to ensure that our users' data is not infringed or illegitimate by third parties, we will ask you for some information to be sure of your identity before accepting your request to exercise one of the rights indicated.
If you believe that the processing of your personal data has been carried out illegally, you can file a complaint with one of the supervisory authorities responsible for compliance with the rules on personal data protection. In Italy, the complaint can be presented to the Italian Data Protection Authority. More information on the presentation methods are available on websiteof the Italian Data Protection Authority.
12. Changes to this document
Last update 01/09/2018